Rapper, Producer, Graphic Artist


WhoIsAriel, producer, recording and visual artist, was born in Queens NY.  He lived there for a few years until he moved to Elmont NY.   He began producing music around the age of 13 when he taught himself to play various instruments such as the piano, guitar and bass.  After a few years of producing instrumentals he began writing and recording full songs while developing his own skill in rapping and his passion for the art of music.  At the time, the budding artist had already caught the attention of the renown industry executive Rigo "Riggs" Morales, Vice President of A&R at Atlantic records, just by his talent with beat making.  After a sit down at the office with Riggs so early in his career, Ariel knew his future was bright in music whether signed to a label or independent. Moving forward, Ariel began taking music seriously. His rap style has progressed drastically as well as become more versatile.  He does not limit himself to a single genre when producing beats either.  Ariel had released a few experimental projects early on but afterwards he found his sound. On October 14th, 2015, released "The Golden Tape", a well received, 10 track Hip Hop project with all original instrumentals and lyrics.  Artists whose music had big influences on the making of this project are "Nas, Jay Z, Kanye West and Black Hippy".  Ariel merges modern and soulful Hip Hop sounds with strong messages through a great display of lyricism.  This 21 year old artist continues to produce music and graphic art.  Ariel works to vitalize the Hip Hop culture while performing in shows all around NYC.  You can hear his music and subscribe to his website at http://www.whoisariel.com for updates.

The mark of a truly successful individual is that of one who is able to craft a unique vision and then apply themselves to bring it to life
— Karl Valere
People do relate his sound and look to J. Cole, Jay-Z, Kanye West, and Nas. And though, he does appreciate the music and the art that they create, he sees himself as his own person and creating his own style.
— Ebony

Performed At

  • ZOOSE Mixtape Release Party at Tempo Rubato (Harlem)

  • Black Womyn's Associations "Studio 78: The Boogie Down" Fashion Show at Stony Brook University

  • 8th Annual Style Your Success Fashion Show at Baruch College (Lower Manhattan)

  • Hangtime Magazine 1st Anniversary (Brooklyn) 

  • Headliner at the 2016 Bushwick Music Festival (Brooklyn)

  • Birth Of Royalty Series II at Elmont Memorial High School (Long Island)

  • Senator Jack Martin's 3 on 3 Basketball Tournament (Long Island)

  • 7th Annual Get Money Stop Hating Tour (Lower Manhattan)

  • DRAP Radio Social At City College (Harlem)

  • StayOn Radio "Stay On The Runway" At City College (Harlem)

  • Soundclash at TenderTrap (Brooklyn)

  • Reves & Thieves x Fang Gang Savage Summers 2015 at Raw Space (Harlem)

  • Several Showcases At Blackthorn 51 (Queens)

  • Unsigned Celebrity Concert Series At Club Pyramid (Lower East Side)