Rapper, Producer, Graphic Artist


WhoIsAriel was born in Queens and raised in Elmont NY.  His first introduction to creating music was the summer of 2008 when he first got his hands on FL Studio, a music production software on an old desktop in his basement.  At the age of 13 he quickly became attached to music and spent nearly every day messing around with making beats.  Over the years, he taught himself how to play piano and later learned his way around guitar, bass, and even a little bit of drums.  For a while, just being able to create instrumentals was enough for him but somewhere along the line it all changed.  Around the age of 16 he began writing poetry and within the next year he was making beats, rapping, and writing songs.  After purchasing his own recording equipment, he learned the ins and outs of engineering as well as graphic design and photography over time.  Having full control of his brand and being able to build it all from the bottom up was his goal.  Taking music seriously since the age of 18, he is now 22 with 2 official projects: The Golden Tape and Zoose.  Zoose, being his latest project, shows his tremendous growth and versatility as an artist/producer by bringing Hip Hop to a new and modern space while preserving the essentials of the genre.  Ariel sets himself apart through lyrical prowess and his gift for production. On top of all that, Ariel and his team are also producing events around the city and steadily growing their following.

Blog Features

The mark of a truly successful individual is that of one who is able to craft a unique vision and then apply themselves to bring it to life
— Karl Valere
People do relate his sound and look to J. Cole, Jay-Z, Kanye West, and Nas. And though, he does appreciate the music and the art that they create, he sees himself as his own person and creating his own style.
— Ebony


  • WhoIsAriel's 22nd BDay Party "The Movie" at The Deep End (Queens)

  • Ultra Instinct Concert at The Silent Barn (Brooklyn)

  • ZOOSE Mixtape Release Party at Tempo Rubato (Harlem)

  • Black Womyn's Associations "Studio 78: The Boogie Down" Fashion Show at Stony Brook University

  • 8th Annual Style Your Success Fashion Show at Baruch College (Lower Manhattan)

  • Hangtime Magazine 1st Anniversary (Brooklyn) 

  • Headliner at the 2016 Bushwick Music Festival (Brooklyn)

  • Birth Of Royalty Series II at Elmont Memorial High School (Long Island)

  • Senator Jack Martin's 3 on 3 Basketball Tournament (Long Island)

  • 7th Annual Get Money Stop Hating Tour (Lower Manhattan)

  • DRAP Radio Social At City College (Harlem)

  • StayOn Radio "Stay On The Runway" At City College (Harlem)

  • Soundclash at TenderTrap (Brooklyn)

  • Reves & Thieves x Fang Gang Savage Summers 2015 at Raw Space (Harlem)

  • Several Showcases At Blackthorn 51 (Queens)

  • Unsigned Celebrity Concert Series At Club Pyramid (Lower East Side)