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WhoIsAriel was born in Queens and raised in Elmont NY.  His first introduction to creating music was the summer of 2008 when he first got his hands on FL Studio, a music production software on an old desktop in his basement.  At the age of 13 he quickly became attached to music and spent nearly every day messing around with making beats.  Over the years, he taught himself how to play piano and later learned his way around guitar, bass, and even a little bit of drums.  For a while, just being able to create instrumentals was enough for him but somewhere along the line it all changed.  Around the age of 16 he began writing poetry and within the next year he was making beats, rapping, and writing songs.  After purchasing his own recording equipment, he learned the ins and outs of engineering as well as graphic design and photography over time.  Having full control of his brand and being able to build it all from the bottom up was his goal.  Taking music seriously since the age of 18, he is now 23 with 3 official full length projects: The Golden Tape, Zoose and Not 4 Nothing.  Not 4 Nothing, being his latest project, shows his tremendous growth and versatility as an artist/producer by bringing Hip Hop to a new and modern space while preserving the essentials of the genre.  Ariel sets himself apart through lyrical prowess and his gift for production. On top of all that, Ariel and his team are also producing events around the city and steadily growing their following.

Recap of WhoIsAriel's show in NYC this past June! Shot by @_leonardofrias_ (Instagram) whoisariel.com #Not4Nothing
WhoIsAriel headline show ft. performances by Kai Fortyfive and SWIM at Ultra Instinct at The Silent Barn in Brooklyn! #RevILLution Kai Fortyfive: https://soundcloud.com/kaifortyfive/sets/late-night-knock SWIM: https://soundcloud.com/capnswim/friendship-pt1 WhoIsAriel: https://soundcloud.com/whoisariel/sets/zoose
Ariel performs songs off his mixtape "The Golden Tape" available for Free Download at www.WhoIsAriel.com
WhoIsAriel jumps on Drake's "4pm in Calabasas" instrumental! Shot by Baron Frankenstein | Edit by WhoIsAriel Get Zoose on iTunes: https://itunes.apple.com/us/album/zoose/1276695081 Get Zoose on Google Play: https://play.google.com/store/music/album/WhoIsAriel_Zoose?id=Bg7uwknxkgdfqye6w67srzupabu&hl=en Get Zoose on Spotify: https://open.spotify.com/album/0jgJiiUz8L8ONlCdsM34VT
Ariel got a new mixtape in the works.. www.WhoIsAriel.com Soundcloud: https://soundcloud.com/whoisariel/whoisariel-mixtape-mode-prod-by-whoisariel #MixtapeMode #RevILLution Shot by: Rob & Baron Edited by: WhoIsAriel

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The mark of a truly successful individual is that of one who is able to craft a unique vision and then apply themselves to bring it to life
— Karl Valere
People do relate his sound and look to J. Cole, Jay-Z, Kanye West, and Nas. And though, he does appreciate the music and the art that they create, he sees himself as his own person and creating his own style.
— Ebony