Ariel was born in Queens and raised in Elmont NY. His first introduction to creating music was the summer of 2008 when he first got his hands on a music production software. At the age of 13 he quickly became attached to music and spent nearly every day making beats. Over the years, he taught himself how to play piano and later learned his way around guitar, bass, and even a little bit of drums. For a while, just being able to create instrumentals was enough for him but that would soon change. Around the age of 16 he began writing poetry and within the next year he was making beats, rapping, and writing songs. After building a home recording studio set up, he learned the ins and outs of audio engineering as well as graphic design/visual media over time.
Taking his brand and his music seriously since the age of 18, he is now 23 with 3 official full length projects: The Golden Tape, Zoose and Not 4 Nothing. Not 4 Nothing, being his latest project, shows his tremendous growth and versatility as an artist/producer by bringing Hip Hop to a new and modern space while preserving the essentials of the genre.
Ariel sets himself apart through lyrical prowess and his gift for production. On top of all that, Ariel and his team are also producing events around the city and steadily growing their following.